The Bachelor of Business Administration (BBA) is a four-year undergraduate program. The primary emphasis of BBA program is on developing knowledge and skills in the students so that they can effectively discharge their responsibilities as leaders, entry-level executives in government, semi-government, social and private sector organizations. Indeed, this program prepares qualified students for leadership positions in the 21st century global marketplace.
BBA program pledges to prepare students to face the challenges of the modern business world with determination, professionalism, and creativity. The goal of the program is to meet the current and emerging management needs of business enterprises and the needs of society by providing the nation with competent and skilled managers who will be able to meet the to-day's turbulent business environment as well as the future challenges.
BBA program is distinguished by a rich curriculum that is continuously updated based on input from industry executives to meet the demands of a constantly evolving business environment. With a rising reputation, the BBA enrolments grew sharply in the last couple of years.